Audison has spent decades putting high-end sound systems into cars. Now the Italian audio specialist, distributed in the UK by Four Car Audio, is taking its expertise somewhere considerably wetter.
The brand will launch a dedicated Marine Division at the Cannes Yachting Festival in September, with a new range designed specifically for boats, yachts and the rather more challenging acoustics of life at sea.
The launch marks a significant expansion for Audison and parent company Elettromedia, which has built its reputation in premium automotive audio since the company was founded in Italy in 1987.
At the heart of the new operation is Thesis, carrying Audison’s automotive philosophy of uncompromising sound quality into a very different environment. The marine version includes 7.7in and 8.8in coaxial speakers, 10in and 12in subwoofers, DSP amplifiers, digital source units and control interfaces.
There are also Integra versions designed to disappear into yacht architecture, because apparently even a boat can have an aftermarket audio system that doesn’t look aftermarket.
Marine audio presents rather more problems than simply fitting a good speaker and turning up the volume. There is wind, open space, water, salt and very few of the controlled acoustics found inside a car.
Audison says the new system has therefore been engineered specifically for demanding marine environments, with up to 1,000 hours of salt-fog resistance and IP65 protection against dust and water jets.
The distinctive double-wave grille is also designed to help disperse sound in open environments while diverting water and reducing salt deposits.
The result is a system intended to combine the sort of sound quality associated with Audison’s automotive products with the durability needed when the nearest dry land may be several miles away.
One of the biggest claims surrounding the new range is its Hi-Res Audio certification from the Japan Audio Society. Audison says this makes it the only marine audio brand currently offering complete systems carrying the certification.
The specification includes frequency response extending up to 40kHz, well beyond the conventional audible range, with Audison arguing that the extra bandwidth contributes to greater realism and a wider soundstage.
But the company’s ambition is about more than simply making boats louder. The new Marine Division is built around what Audison calls the “Marine Audiophile Experience”, treating audio as part of the overall onboard environment rather than another piece of equipment bolted into it.
“Audio becomes a defining element capable of enhancing comfort, design and the overall onboard experience,” the company says.
That is a significant change in emphasis from traditional marine entertainment systems, where durability and volume have often been the primary considerations.
Audison’s new approach is closer to the premium automotive experience: sophisticated hardware, carefully controlled processing and an installation designed to become part of the vehicle – or, in this case, the yacht.
For Elettromedia, the move into marine audio is the latest step in a business that already spans automotive, powersports and professional audio. The group now operates in 72 countries, with brands including Audison, Hertz and Lavoce.
The Cannes Yachting Festival will provide the first public showcase for the new Marine Division, with Audison using the event to demonstrate the Thesis ecosystem and its approach to high-end sound on the water.
The move also reflects the increasingly blurred line between automotive and lifestyle technology. Whether you’re behind the wheel of a luxury car or sitting on the deck of a yacht, premium customers increasingly expect the same level of connectivity, entertainment and sound quality.
Audison is betting that the audiophile experience doesn’t stop when the road does.
And judging by the amount of engineering going into keeping the speakers alive in salt water, it seems the company is taking that journey rather seriously.
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