Cupra isn’t just launching a car with the Raval – it’s building a soundtrack to go with it. The brand has released The Soundtrack of Raval, a 20-minute musical film featuring six unreleased tracks from a genuinely heavyweight line-up: Nathy Peluso, Guitarricadelafuente, Disiz, Kim Petras, Mahmood, and Chase & Status alongside Lancey Foux.
These aren’t just background tracks either – they were performed live during the Raval’s world premiere across multiple European cities, before being stitched together into a film that’s now doing the rounds online.
Check it out here:
And that launch itself? Not your usual “car under a sheet in a showroom” job.
In Manchester, Cupra handed proceedings over to Chase & Status and Lancey Foux, who turned a skatepark into a full-scale live event, with the Raval dropped straight into the middle of it. Think less polite unveiling, more open-air rave with a car parked in the middle.
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Across Europe, the same idea played out – Barcelona, Paris, Berlin, Milan – all tied together under the carmaker’s Follow the Cupra campaign, which is basically the brand saying: we’re not selling you a car, we’re selling you a scene. And shortly after, the Raval even bagged a Red Dot Award for Product Design 2026.
But surely, if you’re going to build a launch around music – and not just any music, but properly produced, artist-led tracks – then the in-car experience needs to back it up. Otherwise it’s all a bit like turning up to a hi-fi demo with a Bluetooth speaker.
Luckily, the Raval has a 12-speaker Sennheiser sound system, which at least suggests that its audio isn’t an afterthought.
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