The internet may be busy arguing about whether Ferrari’s new Luce looks like a proper Ferrari, but from an in-car technology perspective it’s one of the most interesting new cars of the year.
Unveiled in Rome last week, the Luce is Ferrari’s first fully electric production model and the first road car from the marque to feature five seats. It’s also the first Ferrari shaped by Sir Jony Ive – Apple’s chief design officer from the late 1990s until 2019, bringing us such products as the iPod, iPhone, iPad, MacBook Air, Apple Watch, and more – which explains why the cabin looks more Silicon Valley than Maranello in places.
The headline-grabbing exterior has already divided opinion. Critics have compared it to everything from Chinese EVs to a luxury toaster, while former Ferrari chairman Luca di Montezemolo reportedly said the company was “risking the destruction of a legend”.
Inside, however, there’s plenty for tech enthusiasts to get excited about.
Ferrari has combined Samsung-developed OLED displays with physical buttons, switches and dials, creating a dashboard that deliberately pushes back against the touchscreen-only trend. There’s even a moving instrument binnacle and torque-control paddles designed to make acceleration feel more progressive and engaging.
Then there’s the audio system.
The Luce features 21 speakers, 24 channels of amplification and a claimed 3,000W of power. Ferrari says every car is individually measured and calibrated before delivery, while drivers can choose from five listening modes including Studio, Concerto and Immersive.
Whether Ferrari loyalists embrace the Luce remains to be seen. What is clear is that Maranello hasn’t simply built an electric version of an existing car. Instead, it’s created an entirely new technology flagship – and perhaps its most ambitious cockpit yet.
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