Ahead of the full world premiere later this summer, Audi has revealed the interior of its forthcoming Q9 flagship SUV first, positioning the cabin as the main event. Described by the brand as a new take on “Vorsprung durch Technik”, the Q9’s interior is less traditional cockpit and more rolling tech haven, with a focus on comfort, immersive entertainment and digital convenience.
Set to become Audi’s largest SUV, the Q9 will be available in six- or seven-seat layouts, with the six-seat version offering individual electrically-adjustable captain’s chairs in the second row. Up front, occupants get massage and ventilation functions, while the third row can be folded electrically to maximise luggage space.
One of the most unusual additions is Audi’s first fully-electric door system. All four doors can be opened or closed at the push of a button, via the key, infotainment screen, app, brake pedal or even seatbelt buckle. The system uses surround sensors to detect obstacles, helping avoid opening into nearby cyclists or parked vehicles.
The tech-first theme continues overhead. A 1.5 sq m panoramic glass roof can switch between transparent and opaque at the touch of a button, divided into nine independently controllable segments. Higher trim levels also add integrated LED lighting built into the roof itself, with 84 LEDs capable of displaying 30 colours.
Audio is another major talking point. Audi says the Q9 features a new Bang & Olufsen 4D sound system, combining traditional surround sound with seat-mounted actuators that allow occupants to physically feel bass and low-frequency effects through the seats themselves.
Audi CEO Gernot Döllner said: “With the Q9, ‘Vorsprung durch Technik’ is increasingly defined by the in-car experience. Cars have long been much more than just a means of transportation; they are mobile living spaces for our customers.”
The full Audi Q9 will make its world debut on July 29, 2026, but by leading with the interior, Audi appears keen to underline where premium car buyers are placing their attention: not just how a vehicle drives, but how it feels to live with.
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