Volvo Cars and Google have just revealed a genuinely useful automotive AI concept – a system that could eventually let your car understand what it’s actually looking at. And yes, that includes parking signs.
Demonstrated at the recent Google I/O Conference on the upcoming Volvo EX60 electric SUV, the new system combines Google Gemini AI with the vehicle’s cameras and onboard processing hardware to create what the two companies call a “contextually aware driving experience”.
In simple terms, it means you could eventually ask your car things like: “Can I park here?” And instead of dumping you into Google search results or making you squint at six different signs attached to one pole, the car could interpret parking restrictions, permit zones, charging requirements and time limits in real time.

Honestly? That’s the sort of AI feature that actually makes sense in a car.
The system can also potentially identify landmarks, explain road signs, interpret lane markings and provide more natural guidance while driving.
Volvo says this is possible thanks to Gemini’s “multi-modal understanding”, which basically means the AI can process voice, images and contextual information together, rather than treating them separately.
The EX60’s new software-defined architecture and dedicated neural processing hardware are doing a lot of the heavy lifting too.
Volvo and Google also confirmed that a new version of Google Maps Immersive Navigation, as seen in the recent Android Auto update, is coming to future models including the EX60, Volvo EX90 and Volvo ES90.
This adds a more detailed 3D navigation view featuring rendered buildings, tunnels and junctions designed to make complicated roads easier to understand at a glance - especially in dense city environments. Voice guidance is also becoming more conversational and landmark based.