Thirty-five years is a long time in the audio and technology business, but Horn Distribution has been celebrating the milestone with parties, dealer conferences and a look ahead at what the next 35 years could bring.
In the UK, Horn is the distributor of Alpine, JL Audio and Comfort Mat car audio products, and celebrated with the unveiling of a new BMW demo car on the In Car Technology stand at the British Motor Show in Farnborough and the launch of a programme aimed at its specialist dealer network.
Horn Distribution was founded in Warsaw, Poland, in 1991, and its global headquarters remain there. This is also where Horn staff from across Europe were invited earlier this month to attend a company retreat, complete with workshops, sports challenges, and an anniversary gala dinner. CEO Darek Świderski thanked employees, handed out awards, and enjoyed birthday cake and champagne, with celebrations continuing late into the night.
But showcasing the expertise gathered during the last 35 years is also the perfect way to celebrate, and this is where Horn UK stepped in. The custom BMW installation unveiled at the British Motor Show demonstrates a combination of Alpine and JL Audio equipment integrated into the car rather than simply bolted on for show.
It has Alpine Premium BMW speakers in the front doors, alongside under-seat mid-bass drivers, while a pair of JL Audio 10TW3 shallow-mount subwoofers handle the low end. A pair of JL Audio VXi amplifiers provide the power and DSP processing to bring the system together.
The demo car should also help draw attention to the newly launched Horn Excellence Partner programme, which brings together selected car audio specialists based on their product knowledge, installation expertise and customer service. The programme covers dealers working with Alpine, JL Audio and Comfort Mat, with selected products supplied and installed by approved dealers also backed by a three-year warranty.
For customers, the idea is to connect them with specialist advice and professional installation, while giving dealers a closer relationship with the brands and products they work with. Get in touch with Horn to find out more.
It also gives Horn another way to build on the relationships that have been central to its story for 35 years. From a small audio business to an international operation, much of that growth has happened through long-standing connections between the company, its employees, suppliers, dealers and customers.
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