Following its success in the EISA Awards Best In-Car Integration 2026-2027 category for the ZD Connect Series, Phoenix Gold has put together a dedicated EISA Marketing Toolkit to help dealers and installers turn the accolade into a sales opportunity.
The toolkit includes hi-res product photography, pre-written social media content for Instagram, Facebook and TikTok, website banners, digital assets and printable showroom counter cards.
Phoenix Gold has also collaborated with automotive influencers, with @drivenbyaleyna recently popping over to Team Impulse in Watford to have speakers, underseat subwoofers and an amplifier from the range fitted to her BMW E92 M3:
It’s a welcome approach. Standard-fit head units are increasingly integrated into the car’s wider electronics, factory amplifiers can be complicated to bypass and owners aren’t necessarily keen on sacrificing original controls or cutting into their interiors just to get better audio.
Phoenix Gold addresses the issue with its DSP-equipped amplifiers, vehicle-specific wiring harnesses and replacement speakers that use the factory apertures. Its vehicle database now covers more than 2,500 vehicles, with the range continuing to expand, meaning dealers and customers can simply enter the details of a specific car and see the custom products available.
Watch Phoenix Gold’s behind-the-scenes video from the EISA Awards ceremony in Berlin on September 4:
Phoenix Gold’s pitch is essentially that the best aftermarket installation is one where you hear the difference rather than see it. Factory head units and controls can remain in place, while the original-looking interior stays intact.
Phoenix Gold wants dealers to take this message to the public – stressing that the EISA Award positions the ZD Connect line as the definitive, globally recognised solution for modern vehicle integration, which could help drive sales over the next few months.
If you’re a dealer or installer, contact Phoenix Gold via its website to find out more, and if you’re a customer keep an eye out in-store.
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