Kia is getting properly into the football spirit ahead of this summer’s FIFA World Cup, being held in the US, Mexico and Canada, by rolling out a fresh batch of display themes that transform your dashboard into something a lot more match-day ready.
In total, there are now 17 themes available for cars fitted with Kia’s ccNC infotainment system, including a global tournament design and 16 new additions themed around competing nations. Think England, Brazil, Germany, Argentina and more, all reimagined across your screens in full team colours.
This isn’t just a wallpaper swap either. These themes take over the full digital experience, from instrument cluster graphics and navigation visuals to start-up and shutdown animations. It’s essentially turning your daily commute into a rolling fan zone, minus the overpriced pints.
The themes are available as free downloads via the Kia Connect Store across Europe, the US and South Korea, and will stick around until the end of August to cover the tournament window. No cables, no dealership visits, just a quick over-the-air install and you’re good to go.
There’s even a slightly left-field “49th Team” theme, celebrating young players involved in Kia’s Official Match Ball Carrier programme. It’s a nice touch, and a reminder that this is as much about global fan culture as it is about the football itself.
If this all sounds familiar, that’s because Kia has been leaning hard into in-car personalisation lately. The manufacturer has already teamed up with Disney, Marvel and Star Wars to turn dashboards into mini entertainment hubs, proving this isn’t a one-off gimmick but part of a bigger push to make infotainment a bit more… fun.
Love it or not, it’s another sign your car’s screen is becoming as customisable as your phone. And if you’re going to sit in traffic, you may as well do it while repping your team.
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