Alpine is taking a slightly different route at this year’s SEMA Show in Las Vegas, demonstrating that its audio equipment isn’t just for cars and boats. Among the attractions at its North Hall booth is a Bad Boy tractor getting the Alpine treatment, while a custom Denago side-by-side (UTV) shows what happens when you take the company’s marine audio off the water and onto the trails.
The tractor is certainly an unusual addition to a show stand at SEMA. Alpine has been teasing the build on social media ahead of its full reveal at the show. It’s an intriguing demonstration of the brand’s ambitions beyond traditional car audio.
Perhaps the most interesting crossover is the custom Denago UTV, which has been fitted with a substantial collection of Alpine marine audio equipment.
The build includes eight of Alpine’s new marine subwoofers at the rear, with a soundbar in the roof lining. It’s a rather different application for products designed to cope with life on the water, but their resistance to demanding environments also makes them well suited to off-road vehicles.
The UTV also features Alpine’s powersports audio and lighting equipment, as well as an in-dash screen, demonstrating how the company’s products can combine sound and visibility in a machine designed for outdoor adventures.
The UTV provides a suitably attention-grabbing showcase for Alpine’s 2026 marine audio range, which brings together a new family of speakers, amplifiers, subwoofers and head units.
The speakers feature integrated RGB lighting, adding a splash of colour to the listening experience, while the range has been designed to deliver powerful, detailed sound in the harsh marine environment.
Compact, high-output amplifiers are also part of the line-up, providing plenty of power without taking up excessive space. Alpine says the distinctive styling is intended to help the range stand out in an increasingly competitive marine audio market.
Alpine also has a 2026 Ford F-150 TSport Alpine Edition on display, which served as the official pace truck for the NASCAR Craftsman Truck Series event at Lucas Oil Indianapolis Raceway Park in July. It features a new graphics package, an Alpine grille and two-piece bonnet scoop, alongside the company’s PSS-23F150 eight-speaker, 600W plug-and-play sound system.
This is how the truck looked at Indianapolis:
The grille retains the factory 360-degree camera system and is designed as a direct replacement, requiring no cutting or vehicle modifications. It’s expected to be offered as a vehicle upfit package through Ford dealerships.
Rounding out the official vehicle line-up is a 2019 Can-Am Maverick X3 MAX X RS Turbo, equipped with Alpine’s PSS-CMAV sound system, GP-RGB-SBAR soundbar and off-road lighting.
Alpine products are distributed in the UK by Horn Distribution.
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